A playbook for non-technical founders shipping their first product.
Zero-to-Launch is a weekly Substack publication and a program family. The newsletter is free. The programs are for founders ready to commit to a launch date.
A weekly publication, then a structured program when you're ready.
The Zero-to-Launch newsletter publishes weekly on Substack — practical, opinionated essays for founders building their first product. Free, no gating. When you're ready for structure and accountability, the program family takes over: a 90-day cohort, a 6-month cohort, and 1:1 coaching.
Non-technical founders willing to ship.
We work best with founders who have a product idea, a window of time to commit, and the willingness to be wrong on the way to right. We aren't the right fit for founders looking to validate from the sidelines.
Subscribe to Zero-to-Launch.
A weekly newsletter for founders shipping their first product.