From idea to first paying customer — in 90 days.

Who it's for

Non-technical founders with a product idea they're ready to commit to. You don't need to know how to code. You do need to be willing to make decisions on a weekly cadence.

How the 90 days break down

• Days 1–30 — Decide. A specific user, a specific outcome, a scope you can fit in 60 days.
• Days 31–60 — Build. The smallest version of the product that delivers the outcome.
• Days 61–90 — Launch. Real customers, real money, real feedback.

What you get

• Weekly cohort working sessions with the instructor and your peers.
• A structured workbook for each phase.
• Async on-call channel for questions between sessions.
• A demo day at the end of the 90 days, with real prospects in the audience.

Expected outcomes

• A live product, in market.
• At least one paying customer (most cohorts hit 3–5).
• A repeatable framework for what to ship next.

Timeline & next cohort

Cohorts run quarterly. Applications close two weeks before the cohort start date. Final cohort sizes are kept small to preserve attention per founder.